Dear Thinette darling

A Niche is a word in French, meaning “Nest-maker” and it is exactly what is says. Just like a bird when it wants to breed, it wants to nest in a unique place.

It will select a tree and then a specific branch, not just any branch, to nest. A niche and his domain in a safe area, but where everybody can see him.

Thinette with glassesIt is the same when preparing the content for your website. With great care, you will select a topic of interest with a need.

Situating your web topic where it is not too crowded, but very sought after. Where there is little or no other popular topics, safe in a little corner, and shines like a jewel, hence a Niche.

Today we are going to discuss the technical layout of your website. What makes it a website and how it works, explained in simple terms with analogies.

The Wealthy Affiliate program has brilliant training and a community that will make website building so much easier.

If I can do it you can do it!


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What is a Website Niche

Every position and job in life are created to solve a problem, whether it is in everyday life, health or mentally. From there, the degree of how to serve gets developed.

It is wise not to focus on the broader spectrum of problems, but find those that need special information.

How to Select

In the case of a Niche select the topic in the smallest most profitable place on the big branch.

What is a Niche, Nest-in-a-unique-safe-place-hist-like-your-niche

  • Let us use Pets as an example, my dear.
  • Pets is the industry and resembles the tree.
  • Dogs is one of the big branches.
  • Find a specialized sub-niche such as ‘Dog Food’, or ‘Taking Care of your Dog’.
  • It is still to wide, narrow it down to a more specific subject.
  • Have a sub-sub-niche such as ‘Home cooked Dog Food’ or ‘Grooming your Dog’.
  • You can still go to a next level and select different dog breeds.
  • Now you can see the choices are endless.
  • You can do these steps with any topic of your choice and find your specific space.

I know you will say, it will be a smaller group of people interested, Gran. But remember dear, people already know what they want. They will search for a specific subdivision of a topic.

If you earn their trust and offer good information with a solution you have a great percentage of loyalty visitors.  They will come back and support you time and time again.

How to Select a Niche

Find what you like and what interests you, my dear. It might be something other people have a problem with, or want to know more about. Identify a passion and a need you know something about. .

Do your own search and use keywords people will search for and see what websites come up. Read the sites on the first page, this will be your competition. Have a good look and see what they offer and how they present their info to the public.

Write down ideas, but never copy their contents, that is fraud, my dear. Trust is gained when you write your own authentic information on articles.

Do the same with other topics on your list of interests and search. See which topic suits you the best, because, you will have to write quite a few articles on it. Don’t feel scared, it is all in the training of WA.


Keep notes of ideas as far as you go. What are your interests and passion, love? Is it a sport, a hobby, cooking, a pet or business. In the end, there will be a clear winner. It is wise to see if you can monetize the topic you have chosen, to make the money you want.

Popular Topics that are Good Money Makers

  • Health and Fitness
  • Relationships
  • How to make money from home
  • Pets
  • Food and Recipes
  • Beauty and fashion
  • Parenting and Education
  • Travel
  • Living green

These are all very popular niches of the broader spectrum. It will be good to find your very specific unique angle or topic to stand out, my dear. Take the time and play around with your topic and names on Jaaxy and Google.

What is a Domain Name

Once decided on a niche or topic, select a name for your site. Select a name that is descriptive and tells us about your business. Be clear and not funny or cute. That name becomes your domain name and URL, preferably with a keyword in the name.

You buy that domain name from your hosting company and renew it annually. It represents and gives access to your website. This is your piece of property in cuber, your virtual real estate.

This is the virtual street address of the site.

What is a Domain, Web-Domain-names-web-design- displayed in a block

A .com is the most popular domain name to buy. You get .org, .net,, and many other domain names. But I recommend you stick to a .com domain name if at all possible. Many of the new domain names aren’t as easy to recognize and does not have the popularity a .com has.

Select a name that has a keyword of what the site is about in it.

To find this site on the Internet, one has to use its domain name or URL.

What is a URL

It is a web address, and the meaning of a URL is (Uniform Resource Locator)

The URL is now the key to unlock the website, and read the information.

A URL normally has the name of the site and then there are codes, in the beginning, www. and http: or https:

Important to know is to have your website address as the https protocol code.

A protocol is just a standard set of rules that allow electronic devices to communicate with each other.

Some sites have the http: but the best is the https: the ‘S’ stands for a Secure site with a little lock. It is not spam, and the site will be widely accepted on the Internet.

What does Hosting a Website mean?

This is a company with the technology to accommodate your website. Keep it safe in their system for the crawlers or bots to present it to a search on Google.

Wealthy Affiliate has the most comprehensive hosting for your sites at no extra cost. All included in the membership fees.


Let me explain at the hand of an example. A Hosting company is a hotel where you and your website stay. You rent the room paying a monthly fee.

The hotel can accommodate many people with their sites in different rooms. When visitors are calling upon you, asking with the URL at the front desk. A staff member will come and fetch you at your specific room and take your info downstairs to where the visitor is waiting in the foyer.

What is a Theme

A Theme is the face of your website. You will design your blog in a space on the Theme. There are many different Theme templates and designs, and as a Newby, it is hard to know which one is the best.

It is good to ask on the forum in WA for guidance, explain what are the functions you need, and you will get assistance.

To explain at the hand of an example. Fashions come and go, sometimes there are much makeup and mini skirts, and others prefer a more classic natural look. This happens with websites too.

Very important to know what are the latest trends. At the moment it is a simplistic site with no flashing adverts and calm soothing colours.

Searching on Google and have a look at the appearances of other sites. Which ones are easy on the eye with no or very little disturbances, for instance flashing adverts, pop up email opt-in forms blocking your reading or in your face social media icons.

In the beginning, it is very confusing how to choose. I, for instance, had two or three themes before I settled.What is a theme, different-theme-images-

A Theme consists of open space in the centre where your blog is and with open spaces called bars on each side. You can change it to just one bar on the side, preferably right hand side, because that is where your eyes stop when reading.

What is Branding

A hint, my dear is to select a name that will make branding your site easy. Branding is a logo or an emblem, with colours of your choice to represent your site. A way to recognise your site amongst many. When you see an image with your colours, you will know what it stands for.

What is branding, a Nike-brand-logo-

A few examples are Coca Cola, with it’s red and white, Nike with its black and white emblem, McDonald’s with the huge M and the yellow and red colours.


Now that you have a better understanding of how everything fits together, it will make building your website easier, my dear. Go and do your homework to find your niche and domain. Select wisely because this will be your future!How to join Wealthy Affiliate form

The best place to get this whole package is at Wealthy Affiliate, it covers it all in one. Come and join me at Wealthy Affiliate, together we will make it a success.

With the Technical side out of the way, the next letter is all about writing your Article, or Blogging, for your new website.

Love you

Gran Stella



This is Letter 3 in a series for beginners to help understand the process of building your own Money Making website

    1.  Best Internet Home Business
    2.  How to Create Your Own Website

3.   What is a Niche and a Domain

4.   How to Write Articles for Websites

5     What is is Customer-driven Marketing

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